In case your funny t-shirts are turning out funny-looking, the problem may be your textual content. No matter how awesome your cool tee shirt designs are when you imagine them, if your text is poorly developed, your shirts will always look unprofessional. But don’t fear! With these five tricks of professional graphic designers, you can quickly turn those amateur custom t shirts into perfect and polished works of t shirt art.
T-Shirt Design Secret #1: Choosing the Right Font
Think about a font for your t shirt text, make sure to pick one that supports your message. For example , if you’re designing a funny t shirt, choose a font which has a funny feel to it. If you’re designing a sexy t shirt, choose a font that has a sexy feel to it. And if you’re designing a t shirt for a severe, professional law firm, you probably don’t wish to use that font with words shaped like kittens.
While this might sound like common sense, many new t shirt designers and would-be t shirt entrepreneurs skip this step and just pick any regular font they might have lying about. Unfortunately, it’s obvious in their outcomes; what could have been a fun t shirt style ends up being boring and amateur-looking. If you’re careful to choose a typeface that represents the content of your words and phrases, however , you can avoid this fate and your shirts will always be one step ahead of your competition.
T-Shirt Design Secret #2: Tracking and Kerning
Most of the time, when font text is typed into a computer program, the areas between the letters and words are a little uneven, and often a little too wide. This extra and uneven space not just makes your text look a bit awkward and unprofessional, it also causes it to be slightly more difficult to read because the terms don’t visually hold together as units. Even if the viewer doesn’t observe it, the eye and the brain need to work a bit harder and that extra bit of difficulty gives the viewer the subconscious feeling of unease.
Luckily for the novice t shirt designer, this issue can be addressed by a combination of tracking and kerning, which are simply 2 methods of adjusting the spacing in between letters.
Tracking has to do with adjusting the average spacing of letters across whole words, sentences, or selected ranges of letters. By adjusting the tracking, the t shirt artist can either decrease the average spacing between all of the letters in the selected range (making the spacing “tighter”), or else increase the average spacing (“opening up” the text), depending on what’s needed. Since the raw, unadjusted spacing varies through font to font, you’ll have to decide which one is needed for your particular t shirt style. But a good trick used by expert t shirt designers is to start out simply by tightening the font too much (so the letters are too close together) and then slowly increasing the tracking until the words look right.
Kerning is very similar to tracking, but with a single important difference: instead of adjusting the common spacing across an entire range of characters, kerning only adjusts the spacing between two letters at a time. This enables a greater degree of control than tracking, and allows a t shirt musician to fine tune the spacing in between single letter pairs that nevertheless don’t look quite right, even with the text has been tracked.