The very first half of 2009 has been sordid due to invasion of the recession, terrorism plus new health concerns that have left several key industries across India and the rest of the world in a lurch. The particular ghosts of 2008 just will not die down and continue to haunt the world economies! While the global travel and leisure industry and the Indian tourism business in particular is no exception to this, professionals see this as an opportunity in crisis. The key lies in identifying the issues, fixing them and this is just the correct time to do it! However , it will take the concerted effort by India, the winner of three awards of the United Nations World Tourism Organization including Asia’s favourite tourist destination in 2007, to see through this turmoil. All this makes the World Tourism Day time on September 27 this year a lot more challenging and exciting like no time before!
This is the time to clean up the system
Globally, the tourism ministries in many nations and in India are gearing up to do well out of this world economic calamity. These efforts assume significance because the global travel and tourism market is one of the world’s largest industries, using nearly 231 million people and generating over 10. 4 per cent of world GDP. And according to the Ministry of Tourism in India, in 2007, 5 million visitors visited India and spent almost $11. 5 billion. The World Travel and leisure Organisation 2020 vision estimates that around 5. 08 million vacationers will visit India by 2010 which is likely to touch 8. 9 million by 2020. India plus China have so far been long lasting during recession and the recent Entire world Bank report has not only endorsed this but predicts a decent growth for the two Asian giants. Thus, so far as the tourism industry is concerned, Indian is well poised to profit from the global recession only if it makes upward its mind to roll up its sleeves and work around a web host of domestic and international tourism related issues.
The international and domestic issues that affects tourism within India
A weaker American and European economies that are already stung by recession has a spiralling effect on the global corporate world which is on the cost-cutting spree. This means lesser business and personal travels to India. The nation is also facing newer challenges in health scares like the Swine flu, racism scandals, and poor protection for foreigners in certain tourists’ places, climatic changes, inadequate manpower as well as the monsoon failures. Estimates have put that India would need at least two hundred, 000 people to cater to the nation’s growing tourism needs. Then you will find the proverbial infrastructure problems like poor road connectivity, non-modernisation of airports, lack of world class food and accommodation facilities in hot tourism spots and the sluggish pace in identifying and developing tourist destinations and circuits. All these could have far-reaching impacts around the tourism industry in India.
In house, India’s domestic tourism industry is definitely on a boom. Literally a money spinner, the domestic tourism industry too faces similar issues and these will have to be sorted out simultaneously. Hence, it will take collaborative and focused efforts on the part of the Indian tourism ministry and other related ministries to tackle these issues and set up new criteria.
Tackling the issues
Tourism is multiple sectoral. It has to coordinate and work with other industries and ministries to remove bottlenecks in infrastructure, traveling, health, food and accommodation and other facilities. The key is to offer a world class encounter for tourists visiting India.
1 ) Creating a healthy environment, literally
On one hand, the medical tourism industry is definitely on a roll. The country is witnessing a huge influx of tourists through all over the world for medical treatment purposes. This particular calls for steadying up the healthcare amenities and switching on the ‘always for the ready’ mode in terms of modernisation associated with equipments and qualified manpower. The invasion of new health scares such as the recent H1N1 scare could make a dent on the tourists’ visiting the country. These health scares will have the impact on the domestic tourism situation as well. The health ministry will have to roll out promising measures and work with the public in creating a safer, healthier environment for all tourists visiting India.
second . Infrastructure woes
Presently, the drive remains on the construction, maintenance, and development of roads, rails and airways that connect the various tourist destinations in the land. For this the Ministry of Travel and leisure has to coordinate with the ministry of road transport and highways, the civil aviation and the railway ministry. The source of funds for these all-important development activities could also come from the various IPOs. However , this could happen only when the present rule of not allowing banks in India to accept deposits beyond 10 years is relaxed. For more info regarding eo outbound bandung stop by our website.
The finance for infrastructure is a long-term plan and runs for 15 years. Hence only if banks are allowed to have long-term funds, this mismatch could be removed.
3. Development of world class hotels
Accommodation continues to be the particular central plank of the development technique of tourism in India. It is really an area where the Government will have to spruce up its coordination with not only the states and union territories but additionally with private players. Tourists through foreign countries not only will expect safety and world class facilities in the hotels they stay but also close proximity to the tourists’ hotspots. Hence, there is an increasing need to identify, setup and maintain world class accommodation facilities close to the heritage sites, and other tourists’ destinations in the country.
On the food front, though it is a fact that tourists’ visiting Indian loves the spicy Indian foods, the lack of stringent food laws plus restrictions, however , remains an issue. Besides the variety, there has to be quality and basic safety too in the food offered.
Analysis, plan, and perform!
Tourism is not only about visiting a country. A tourist may visit a country intended for various reasons. For example , many vacationers from different parts of the world see Indian as a hub of medical tourism. So is the adventure tourism sector which offers mountaineering, skiing, ice skating, paragliding, plus rock climbing opportunities in some of the country’s finest landscapes, seas and ice capped mountains. Further cruise travel and leisure which is very popular in the Caribbean, Latin America and some South-east Asian countries is definitely gaining foothold in India’s huge coastlines and unexplored jungles and destinations. Rural tourism, eco-tourism will also be good potentials for India’s travel and leisure sector. It is high time the Ministry of Tourism focuses more on eco-tourism as it will serve as an educative tool for domestic and foreign tourists in observing wildlife, studying the environment and understanding and conservation of the environment. Hence, understanding plus solving these issues becomes all the more essential. For this, the country needs well chalked out plans, funds from different sources, adequate manpower, and updated technology, round the clock concerted coordination between the various ministries and private gamers and above all the urge to make India the most favoured tourist destination in the country.